Ruby Soho Flowers is dedicated to finding you the best flowers for all of your special occasions. We are committed to finding you the best quality, locally grown blooms from Victoria’s wonderful farming community.

About Ruby Soho Flowers

We are your local flower experts
About me

Hello Lovelies,

Welcome to my website.

My name is Ruby Soho and l am a florist, flower farmer, teacher and musician.

Ruby Soho Flowers is my floristry business dedicated to the love revolution by bringing you beautiful, great quality, farm fresh, Australian grown flowers for all your special occasions. I specialise in wedding and event floristry, corporate floral design, floral workshops and farm fresh bunch + music deliveries all your favourite people.

My floral studios are based in Carlton and at the family flower farm in Pakenham and I have a small record flower shop in an artist collective at Vintage Garage, Preston. With my bunch deliveries I specialise in sending love notes, records and mixed tapes.

I reside between my floral headquarters in town and the family flower farm in Pakenham where I grow a crop with my very amazing and Dutch parents Kees and Roelie Koomen. I have been working in the flower industry ever since I could first hold a pair of secateurs. My earliest childhood memories are of planting, picking, weeding and bunching my families flower crop. I started selling flowers at twelve years old when my sisters and I would set up a flower stall on the side of our dirt road in Monbulk and sell fresh blooms to the public. As a kid I adored everything about flowers, creating floral masterpieces, giving flowers and especially the reaction I’d get when I gave people them, nothing much has changed, I’ve just aged a bit.

I am incredibly passionate about the local flower industry and I have a vast knowledge of it and a huge respect for my fellow farmers and their amazing products.

If you are in need of some good quality blooms and floral design for an occasion or event, please get in touch. I would love to help you with your floral enquiries.

Ruby Soho



Hear what our customers have to say

We just received Ruby’s flowers as a gift. Simply stunning.

John Hedditch
Flower Receiver

Ruby always has the most beautiful flowers, great taste and stunning arrangements

Jo Kuropatoff
Christmas Workshop Attendee

#1 lady in town for your flower needs!! Thank you, Ruby Soho Flowers! Fabulous!

Ginger Hair
Weekly Flowers for Business

Couldn’t recommend Ruby enough, she did an absolutely AMAZING job on my wedding flowers!!!

Donna Nottage


Have a read of the goings on at Ruby Soho Flowers
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