Ruby Soho Flowers is dedicated to finding you the best flowers for all of your special occasions. We are committed to finding you the best quality, locally grown blooms from Victoria’s wonderful farming community.

About Ruby Soho Flowers

We are your local flower experts
Ruby Koomen About Us image
About me


My name is Ruby Koomen and I am a florist, flower farmer and the lady behind Ruby Soho Flowers. Ruby Soho Flowers is a floristry business dedicated to bringing Melbourne beautiful, great quality, farm fresh, Australian grown flowers for all special occasions. I specialise in wedding and event floristry, corporate floral design, floral workshops and farm fresh bunch delivery to the public (Tuesday & Thursday).

My floral studio is based in Yarraville a gorgeous suburb in Melbourne’s West. I reside between my floral headquarters in town and the family flower farm in Victoria’s South East, where I help run the family rose and dahlia farm Bloomin Koomen Flowers with my very talented, very Dutch parents Kees and Roelie Koomen.

I come from four generations of flower farmers so I have always had a passion for good quality flowers. I have been working in the flower industry ever since I could first hold a pair of secateurs. My earliest childhood memories are of planting, picking, weeding and bunching my families flower crop with my siblings Kate, Sasha, Steph and Frans. Over the years the family have grown liliums (asiatics and orientals), peony roses, freesias, iris, roses and most recently dahlias.

I started selling flowers at twelve years old when my sisters and I would set up a flower stall on the side of our dirt road in Monbulk and sell fresh blooms to the public. As a kid I adored everything about flowers, creating floral masterpieces, giving flowers and especially the reaction I’d get when I gave people them, nothing has changed.

I completed my floral training in Melbourne and have continued to pursue my floral education in Holland while I completed my Masters in Teaching. I went on to work with great florists in Melbourne including Flowers Vasette and The Handsome Bloom. When I am not working on floral masterpieces or teaching, I’m on the farm or selling flowers at the Melbourne Wholesale Flower Market in Epping where I source all my products that we don’t grow on the family farm. I am so passionate about the local flower industry and I have a vast knowledge of it and a huge respect for my fellow farmers and their amazing products.

If you are in need of some good quality blooms and floral design for an occasion or event, please get in touch. I would love to help you with your floral enquiries.

Ruby Soho


Hear what our customers have to say

We just received Ruby’s flowers as a gift. Simply stunning.

John Hedditch
Flower Receiver

Ruby always has the most beautiful flowers, great taste and stunning arrangements

Jo Kuropatoff
Christmas Workshop Attendee

#1 lady in town for your flower needs!! Thank you, Ruby Soho Flowers! Fabulous!

Ginger Hair
Weekly Flowers for Business

Couldn’t recommend Ruby enough, she did an absolutely AMAZING job on my wedding flowers!!!

Donna Nottage


Have a read of the goings on at Ruby Soho Flowers
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